Brian Solis is one of the leading futurists/ digital anthropologists in business today. And his books, The End of of Business as Usual and What’s the Future of Business, are best sellers and required reading to anyone interested in digital transformation. And with his new book, X: The Experience when Business Meets Design, is probably his most ambitious - and impressive – book, focusing on the importance experience design and the role it will play in business today.

Brian share with us a few key themes covered in the book, including why it is imperative to go beyond focusing on building products and services if you’re looking to create the most valuable relationships with customers you possibly can