After a lovely summer break I’m back with new podcast episodes – first up I’m talking to Brian Solis, digital analyst, speaker and author.

In his day job, Brian is a principal analyst studying disruptive technology and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015.

He also publishes a ton of his own research about digital transformation – Brian’s helped countless businesses, leaders and founders (including myself).

We talked about:

• Online/offline mergers and acquisitions (like Amazon/Whole Foods) and the strategy behind them;

• Why removing beers from the office can be a fatal move;

• Digital transformation done right – and wrong;

• The right mindset for effective disruption;

• The difference between startups and older businesses;

• ‘Digital Darwinism’ – the evolution of tech, society and everything in between;

• Examples of businesses that have revolutionised without losing revenue;

• Where most businesses fail to evolve (with Kodak as an example);

• Why we need a new breed of company leadership;

• How innovations by tech companies change consumer expectations in all industries;

• And what Brian thinks is the right approach to change.

People Tell Richard Stuff: Episode 46

Brian Solis, digital analyst, speaker and author