Brian Speronello is a copywriter who runs a boutique copywriting shop called Accelerated Conversions. He works closely with a handful of clients - including The Ready State (formerly MobilityWOD). Brian was recently involved in the rebranding of MobilityWOD to The Ready State, so he shares some of the copywriting lessons that he’s learned over the years of writing high-converting sales pages - as well as how he applied those lessons to a tangible project like working with the Kelly and Juliet Starrett on changing the name of their company. Check out the full interview with Brian to learn how to write persuasively.

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Check out more from Brian and Accelerated Conversions here:

• Website: www.acceleratedconversions.com

Show Notes:

• [01:22] Why Brian chooses to only work with a select group of clients – and why turning your craft into a “business” can pull you away from doing the work that you love
• [15:03] Why would someone pay thousands of dollars per month to put words on a website?
• [19:47] How Brian gets people’s attention – without compromising his ethics or resorting to clickbait
• [24:02] How does Brian figure out what people actually want and will pay for – as opposed to just what they say they want
• [30:23] Dissecting one of the most famous examples in copywriting (Schlitz Beer) – and understanding how to prove claims in your copy so your clients find them believable
• [48:03] The value of constant feedback from clients – and how Brian uses feedback to better understand his market
• [55:46] The ultimate test to find out if your sales pitch is ethical
• [57:10] The rebranding and relaunch of The Ready State – and how Brian applied the principles from this conversation to this real life example
• [01:09:30] The power of a guarantee to further build trust and credibility
• [01:14:10] How to connect with Brian

Links and Resources Mentioned

• “What is difference between maxima (or minima) and global maxima (or minima)?” from Mathematics Stack Exchange
• Jay Abraham
• “Jay Abraham, Claude Hopkins, Schlitz Beer And Preeminence” from Copywriting Secrets
• “How to Write a Good Advertisement” by Victor O. Schwab
• “Made to Stick” by Chip and Dan Heath
• “Entrepreneurs, Credibility and The Sinatra Test” by JP Solano
• “Three Ways To Grow A Business” from Jay Abraham
• The Ready State
• Kelly Starrett
• Juliet Starrett
• Free Trial – The Ready State | Example of Headline Copywriting
• Organifi