In Episode 9, Ron Willett sits down with Brian Stafford, CEO of nativeMsg, for a deep dive into the future of business messaging, and why RCS is finally having its moment.

Brian shares his 7+ year journey building an RCS-first company, how nativeMsg is transforming messaging into rich, interactive experiences, and why timing, AI integration, and user education are everything.

They also discuss:
• Why the Apple + Google RCS shift changes the game
• nativeMsg’s new partnership with IBM
• Real use cases and enterprise adoption trends
• Building a messaging company while raising four kids
• Sports, startups, and the lessons that carry over

If you work in messaging, telecom, or B2B tech, this one’s for you.
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