Brian is the co-founder and CEO of Serif, a global members club for LGBTQ leaders and creators. By leveraging blockchain and NFTs and adding in some sleek, easy to use UX, Brian started Serif as a way to help LGBTQ individuals form more meaningful connections.  

During our conversation, Brian breaks down the ideas and (difficult) process of launching Serif, including the unique way they’ve structured their minting process. He also dives into Serif’s user experience - an area the team has gone the extra mile to polish. Brian also discusses Serif’s focus on attracting and supporting web3 newcomers.

After laying the foundation for what Serif is, we walk about where it’s going. Brian explains the many goals and benefits of Serif’s NFTs, including access to physical spaces, IRL events and, of course, community ownership. We also discuss the significance of diversity, mainstream media’s coverage of web3, the power of NFTs, and Brian’s favorite aspect of web3.

TIMESTAMPS:
0:00 Intro

0:35 Brian’s background

3:00 Serif’s Launch

5:27 Serif’s user experience

7:23 Attracting and supporting web3 newcomers

11:24 The future of Serif

14:24 Community ownership with NFTs

17:56 Mainstream media coverage of web3

19:53 Fostering diversity

26:20 Brian’s favorite aspect of web3

27:00 What Brian would change about web3

27:51 Web3-native media

30:00 The power of web3 and NFTs

33:00 Brian’s favorite place in the world

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Tally: https://twitter.com/tallyxyz

Frisson: https://twitter.com/0xfrisson

Brian: https://twitter.com/0xbriantran

Serif: https://twitter.com/serifspace

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