In this episode of The Eltropy Exchange, Michael Pupil sits down with Brian Waldron, President and CEO of Dort Financial Credit Union, for a candid and energetic conversation about leadership, culture, and the future of the credit union industry. Brian shares his inspiring journey, from a chance encounter with a student-run credit union in college to leading a multi-billion-dollar institution today.

The conversation explores Brian’s leadership philosophy, highlighting why a culture of trust and transparency is non-negotiable for success. He explains how a data-backed approach to communication helps build a strong, cohesive team. The conversation also explores Dort Financial’s strategic growth, including its recent acquisition of a bank in Florida , and why taking bold, non-traditional moves is essential for credit unions looking to thrive in an uncertain market. Brian discusses his commitment to employee well-being , emphasizing that preparing the next generation of leaders is a core obligation for CEOs across the industry. This episode is a masterclass in empathetic leadership, showing how a focus on people—both employees and the community—is the ultimate driver of growth and member loyalty.