Retail stores underwent dramatic changes in the last two years. Jeff Bradbury, Senior Marketing Director at Hughes Network Systems, discusses next steps in the increased digitalization of retail stores and  trends that are reshaping the shopper experience.

Retail stores underwent dramatic changes in the last two years. Jeff Bradbury, Senior Marketing Director at Hughes Network Systems, discusses next steps in the increased digitalization of retail stores and trends that are reshaping the shopper experience.

Brick-and-mortar 2.0: What’s next for retail stores

"The CX Pod" is an interview series featuring best practices and the leading thinkers and doers who are changing the way business gets done. The focus is on the customer experience and how business' need to actively evolve with their customers instead of reacting. It is hosted by Elizabeth Glagowski, editor of the Customer Strategist Journal.

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Brick-and-mortar 2.0: What’s next for retail stores

Brick-and-mortar 2.0: What’s next for retail stores