Episode 28: Setting the record straight on Whiskey Tango Fitness
Jolene addresses the rumors surrounding changes at Whiskey Tango Fitness and explains what is actually happening with the building, the lease, and the business moving forward. This is a transparent update about a tough business decision, why it was made, and what members can expect to stay the same.In this solo update, Jolene also talks about the realities of running a small business in California, the pressure of rising overhead, and why staying true to her values matters more than raising prices or making clients carry the burden.Key topics
- Jolene confirms that starting October 1st, Jon from Hungry for Success Athletics will officially take over the building lease at 3608 Shamrock Way, Unit 102.
- Whiskey Tango Fitness will continue operating in the same space, with Jolene renting back from John, similar to how things started.
- Current schedules and memberships are not changing right now.
- The facility may look a little different, but the core client experience will remain the same.
- Jolene explains that her five-year lease is ending and rising California overhead has made changes necessary.
- She says the decision is about protecting clients from higher costs and preserving her integrity as a business owner.
- Jolene reflects on the challenges of small business ownership, especially when change leads to rumors and outside opinions.
- She shares gratitude for John, his family, her own family, her team, and the community that has supported the business for 10 years.
- She emphasizes that Whiskey Tango Fitness has always been about serving people, supporting her children, and building something meaningful without being a big chain.
- Jolene addresses rumors that she was closing or moving to Texas, clarifying that while Texas may happen someday, it is not happening soon.
- She invites listeners to come directly to her with questions and asks them to share the message to reduce confusion.
Timestamps:(0:00) Rumors, changes, and why Jolene is speaking directly(0:25) John takes over the building lease on October 1st(0:51) What stays the same for Whiskey Tango Fitness members(1:21) Why the lease change was necessary(1:48) Business ownership, tough decisions, and integrity(2:17) Reuniting with John and returning to the same roof(2:45) Protecting clients from rising overhead costs(3:15) Why Jolene refuses to keep raising prices(3:42) Why change creates rumors in a small town(4:10) Gratitude for John, family, and community support(4:40) Whiskey Tango Fitness as a family-built business(5:09) The reality of being a small personal brand(5:39) Why these changes are still positive(6:08) Building a space she never had growing up(6:34) Real people behind small businesses(7:03) Addressing rumors about closing and moving to Texas(7:33) Why this new arrangement is a win for both businesses(8:03) Purpose, passion, and staying in the industry(8:31) Schedule stays the same and questions should come directly to Jolene(8:56) Final request: share the message to stop confusionWant me to turn this into a LinkedIn post next?