In October 2023, Bridgestone introduced the next chapter in its global strategy with the formation of Bridgestone West. In this episode of THRIVE, CEO Paolo Ferrari sits down with Keith Cawley to explain the drivers of this dynamic integration, which is bringing together Bridgestone businesses and functions across the Americas, Europe, Middle East, and Africa. Paolo shares how this new global structure will accelerate business opportunities, expand synergies, and foster best practice sharing across the regions to help deliver Bridgestone’s vision to become a sustainable solutions company.