In a career twist that Bridget Burke could have never predicted, she has spent the last two years building NurseWallet, a financial empowerment platform for nurses. Bridget became a Registered Nurse in 2019 and started her professional career only a day before Covid-19 disrupted the US healthcare industry forever. One day when she was out of work with Covid herself, Bridget offered to give feedback on a new GenZ-focused investing app but realized that most of the features were not optimized for the unique finances of a nurse 🏥👩‍⚕️

She had by then seen firsthand how adaptable and resilient nurses need to be, but on the flip side, how far the nursing industry had fallen behind in terms of economic mobility and salaries. She took a leap of faith into the tech and startup world to address this issue. Bridget has since changed the entire trajectory of the app, into NurseWallet. 💸📈 In her former role as "Head Nurse," Bridget became the mind connecting investing professionals with the needs of nurses. In this episode, Bridget talks about the transition from nursing to a tech startup. She explains how NurseWallet structures itself around data pairs with human insights. For example, when prospecting for new features, Bridget discovered that users were already combining existing elements to do something the platform had yet to build out. "That's so nurse." 

Beyond the niche of nursing, Bridget has done plenty of research on the investing habits of women at large. We talk about why women invest less despite living longer and how NurseWallet's personalized money management plan and investment platform are bridging the gap. We talk about her approach to social media marketing, finding your voice at the table, and the US Healthcare Industry at large. In a personal favorite episode, Bridget highlights how to find inspiration and transform industries that need it most 🚺🩺