Uncovering China's Market

Bridging Cultures & Building Brands with Emily Chang

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Episode Summary

In this episode, join us and our guest Emily Chang, as we talk about how brands, through data, insight, and creativity, give impact and tell stories that are meaningful to humanity. How authenticity plays a role in leadership, bridging cultures, and brand experience.

Emily Chang

Emily Chang is the CEO for McCann Worldgroup, China, where she looks after a family of agencies that offer tailor made strategy and creative, digital/social expertise and production. Prior to McCann, Emily held c-level management and marketing positions at Starbucks, InterContinental Hotels Group, and Apple. Emily sits on the board of SOS Children’s Villages and wrote “The Spare Room”, a book about the importance of social purpose in business and life.

She is an action-oriented visionary known for cross-cultural team engagement, innovative brand building, and authentic people leadership.

Emily has spoken at select conferences and events, including Fortune Most Powerful Women’s Summit, C2 in Montréal, and has delivered three TEDx talks:

Dancing to life’s rhythms: How saying “yes” can lead to a world of opportunities

The Spare Room

On Killing Chickens

Insights from this episode:

  • Unified leadership team
  • Changing Marketing Landscape
  • Data, Insights, and Creativity
  • Brand experience and impact
  • Authenticity

    • Quotes from this episode:

    • “Our people take comfort when leaders are trustworthy, clear communicators, and consistent.”
    • “We cannot afford to sit back and act like we’ve got it all figured out. We can recognize that nobody does but we learn as we go.”
    • “If we have the right data we can understand who we’re serving; what their needs are, their habits and practices, delight them with things they haven’t even thought to ask us.”
    • “When we come upon those insights, it sparks amazing creativity that opens hearts and minds and tells incredible brand stories that are relevant not to customers or consumers, but to humans.”
    • “Authenticity. I think we give the world the best of ourselves when we’re willing to be ourselves.”

      • Stay connected:

      Emily Chang

      LinkedIn
      https://www.linkedin.com/in/emilychang8621/

      XNode Singapore:

      Website

      https://thexnode.sg/

      Telegram

      https://t.me/XNodeSG

      LinkedIn

      https://www.linkedin.com/groups/12364123/

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      Uncovering China's MarketBy XNode Singapore