In Episode 17 of Printing’s Alive, Warren Werbitt dives into the evolving role of baby boomers in the printing industry and how their legacy is shaping its future. The conversation covers the impact of babyboomers.org, the generation’s relationship with emerging tech like AI, and the challenges of an aging workforce. Learn how mentorship, succession planning, and young professionals’ associations are helping bridge generational gaps. From the fate of physical books to digital transformation and leadership lessons, this episode explores what it means to pass the torch and keep print alive in a rapidly changing world.

(0:10) Introduction to the episode

(0:43) Exploring babyboomers.org and its importance in the print industry

(3:10) The legacy and experiences of baby boomers

(10:00) Generational contrasts: Baby boomers, technology, and reading

(21:15) AI, technology, and the challenges for baby boomers today

(24:18) The future of physical books and an aging printing workforce

(27:47) Business succession and the impact of AI in printing

(30:02) Bridging generational gaps and forming a young professionals association

(37:28) Baby boomers' changing lifestyles and digital transformation in print

(51:00) Training the next generation and technological advancements in printing

(55:04) Book discussion and the evolution of the internet

(59:02) Setting examples and teaching kindness to the younger generation

(1:03:39) Closing remarks and promotion of babyboomer.org