In this episode of Founders' Future, host Laura Skinner sits down with Michael Phelan, the founder of Go-to-Market Pros, to discuss the challenges and strategies behind effective market entry and demand generation. With a background spanning major consumer brands and B2B SaaS companies, Michael shares insights into why go-to-market strategies often fail and how companies can optimize their approach.

Michael delves into his unique consulting methodology, which includes best-practice studies, demand generation programs, and moderated prospect meetings to drive engagement and sales. He also highlights the importance of identifying performance gaps, simplifying the buyer’s journey, and integrating professional services into SaaS offerings for better adoption.

Throughout the conversation, Michael and Laura explore the evolving landscape of B2B sales, the impact of disengaged buyers, and practical ways to redefine leads based on meaningful interactions rather than outdated metrics. Whether you're a startup founder or a seasoned executive, this episode is packed with actionable insights to refine your go-to-market strategy and accelerate growth.