In this episode Jake dives into the dynamic convergence of PR and affiliate marketing with guest Sophie Toporoff, Director of Partnerships, North America at Linkby. Sophie provides keen insights from her decade-long career in traditional PR and her seamless transition into the affiliate landscape, especially during the e-commerce boom of 2020. They discuss how Linkby revolutionizes brand and publisher relationships by offering a performance-based model that minimizes risk and maximizes ROI. Discover how the integration of PR and affiliate strategies can elevate your brand's visibility and sales while navigating the complexities of modern-day digital marketing. Join Jake and Sophie as they uncover why staying ahead of the curve is crucial for competitive edge and why Linkby might just be the secret weapon your brand needs.