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Bridging Product Marketing and Sales Engineering with Todd Lewis
In the world of AI and enterprise software, one of the most underrated — yet absolutely essential — partnerships is between Product Marketing and Sales Engineering. When these two functions operate in sync, magic happens: messaging gets sharper, demos become more persuasive, and customers see real value faster.
In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Todd Lewis, a Sales Engineer with experience at Kore AI, LivePerson, and HackerRank, and a graduate of the United States Naval Academy. Todd has built his career helping customers connect the technical depth of AI products with the real-world outcomes they enable — a skill that lies right at the intersection of storytelling and engineering.
Together, they unpack what it takes for Product Marketers and Sales Engineers to build mutual trust, share insights, and create customer engagement strategies that win.
You’ll learn:
✅ Why the Sales Engineer–PMM relationship is often underdeveloped — and how to fix it.
✅ How Product Marketing can better enable SEs to tell the right story at the right time.
✅ The role of technical storytelling in bridging the gap between product innovation and customer understanding.
✅ How shared discovery and aligned messaging lead to faster sales cycles and higher close rates.
✅ Real examples from the AI space showing how collaboration drives adoption, credibility, and growth.
Todd also shares practical advice on building empathy between teams — and why the best GTM organizations don’t just hand off assets; they co-create the story together.
This episode is especially valuable for product marketers, technical sellers, and GTM leaders inside AI and growth-stage companies who are looking to strengthen the bridge between product expertise and market strategy.
Because as Josh and Todd discuss, great go-to-market isn’t about who owns the message — it’s about how the story gets told.
If you’ve ever wondered how to make your SE team your biggest ally, or how to help your product marketers translate complex AI capabilities into customer outcomes, this conversation will give you the frameworks, language, and mindset to do just that.
🎧 Tune in to hear how the most successful AI companies are connecting product, marketing, and sales in new ways — and what lessons you can take back to your own team.
Marketing Genius Unpacked is the playbook for building and marketing AI products that win. Each episode features leaders shaping how AI products are positioned, launched, and scaled — from CMOs to product marketers, founders, and storytellers behind the world’s most innovative growth-stage companies.
Hosted by Josh Porter, founder of Bit of Genius Consulting, the show brings together lessons from real-world GTM leaders who’ve mastered the art of turning technology into traction.
🧠 Subscribe to The Genius Guide to AI Product Marketing for insights, playbooks, and strategies featured in the show:
👉 https://geniusguidetoaipmm.substack.com
🎧 Listen on Apple Podcasts, Spotify, or YouTube — and start building your playbook for AI product success.
View all episodes
By joshwporterIn the world of AI and enterprise software, one of the most underrated — yet absolutely essential — partnerships is between Product Marketing and Sales Engineering. When these two functions operate in sync, magic happens: messaging gets sharper, demos become more persuasive, and customers see real value faster.
In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Todd Lewis, a Sales Engineer with experience at Kore AI, LivePerson, and HackerRank, and a graduate of the United States Naval Academy. Todd has built his career helping customers connect the technical depth of AI products with the real-world outcomes they enable — a skill that lies right at the intersection of storytelling and engineering.
Together, they unpack what it takes for Product Marketers and Sales Engineers to build mutual trust, share insights, and create customer engagement strategies that win.
You’ll learn:
✅ Why the Sales Engineer–PMM relationship is often underdeveloped — and how to fix it.
✅ How Product Marketing can better enable SEs to tell the right story at the right time.
✅ The role of technical storytelling in bridging the gap between product innovation and customer understanding.
✅ How shared discovery and aligned messaging lead to faster sales cycles and higher close rates.
✅ Real examples from the AI space showing how collaboration drives adoption, credibility, and growth.
Todd also shares practical advice on building empathy between teams — and why the best GTM organizations don’t just hand off assets; they co-create the story together.
This episode is especially valuable for product marketers, technical sellers, and GTM leaders inside AI and growth-stage companies who are looking to strengthen the bridge between product expertise and market strategy.
Because as Josh and Todd discuss, great go-to-market isn’t about who owns the message — it’s about how the story gets told.
If you’ve ever wondered how to make your SE team your biggest ally, or how to help your product marketers translate complex AI capabilities into customer outcomes, this conversation will give you the frameworks, language, and mindset to do just that.
🎧 Tune in to hear how the most successful AI companies are connecting product, marketing, and sales in new ways — and what lessons you can take back to your own team.
Marketing Genius Unpacked is the playbook for building and marketing AI products that win. Each episode features leaders shaping how AI products are positioned, launched, and scaled — from CMOs to product marketers, founders, and storytellers behind the world’s most innovative growth-stage companies.
Hosted by Josh Porter, founder of Bit of Genius Consulting, the show brings together lessons from real-world GTM leaders who’ve mastered the art of turning technology into traction.
🧠 Subscribe to The Genius Guide to AI Product Marketing for insights, playbooks, and strategies featured in the show:
👉 https://geniusguidetoaipmm.substack.com
🎧 Listen on Apple Podcasts, Spotify, or YouTube — and start building your playbook for AI product success.