Join hosts Selim and Chris in this episode with Bryan DeVerse on his fascinating career journey from the Air Force to sales leadership roles in the analytical equipment industry.

Hear Bryan’s insights on transitioning from service to sales, continuously upskilling through education, and adapting to become an effective sales and marketing leader.

Learn how Bryan leveraged his technical support background to build trust and align sales strategies to customer needs. Discover how he helped sales teams embrace new products and consistent messaging through insightful product marketing.

Gain perspective on Bryan’s learnings on the growing role of digital tools and video marketing, while underscoring the ongoing human element in customer experiences.

This candid episode provides valuable lessons for anyone in technical roles aspiring to advance into sales, marketing and leadership positions. Discover how to evolve your skillset while staying true to your foundation.

Thank you again to our guest Bryan DeVerse, a seasoned sales and marketing professional with over 20 years of experience in the analytical instrumentation industry. Currently a Senior Commercial Director, where he focuses on business development, strategic planning, and leading high-performing teams. Throughout his career, Bryan has successfully launched products, expanded market share, and grown revenues for companies in the spectroscopy field. He's particularly skilled at developing key account management strategies and fostering lasting relationships with major corporate clients.

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