This episode focuses on the challenges enterprises face in bridging the gap between license assignment and actual usage, highlighting the risks of underutilized features and wasted spending. It emphasizes the importance of license adoption insights to track activation and maximize business impact, moving beyond mere compliance. The discussion includes the need for real-time analytics to provide visibility into license activation and identify inactive licenses. By auditing current license usage and investing in analytics, organizations can align their license investments to enhance adoption and efficiency, ultimately maximizing ROI.