GTM Insider Podcast

Bridging the divide between sales & marketing with Alice de Courcy @ Cognism

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In this episode of the Soundcheck we have Alice de Courcy the group CMO at Cognism and author of The Diary of a First Time CMO on the mic.


We'll be discussing…

  • The importance of collaboration between sales and marketing
  • Aligning sales and marketing with common goals and tackling challenges that come up when teams aren't on the same page
  • Practical tips to enhance communication between the two teams
  • Leveraging experts and measuring the success of a campaign


    • Alice also shares the steps Cognism took to get their sales and marketing teams working together like a well-oiled machine and moving in the same direction.



    Where to find Alice:

    Linkedin

    Check out Cognism


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