Are your sales and marketing teams speaking different languages? Tired of marketing being seen as just the "make it pretty" department while the sales team complains about lead quality? If you're a leader in wholesale distribution, this episode is for you. In this episode of Frictionless Commerce, Matt Johnson sits down with Susan Merlo, a digital marketing consultant who works exclusively with wholesale distributors. They dive deep into the unique challenges distributors face, from long sales cycles to fierce competition, and reveal why there's often a disconnect between sales and marketing. Susan shares expert strategies on leveraging content, technology, and AI to create a marketing engine that truly supports sales. She also introduces her 90-day Digital Distributor Essentials Program, a streamlined process to build a powerful digital foundation.