Seth Fineberg spent most of his professional career writing for the accounting industry. In this episode, he joins Stuart to share his new business venture, and how he's going to help bridge the gap between tech vendors and the community they serve.

Episode notes:

• Gaining the trust of customers is more important than ever for tech vendors (04:20)
• Helping all boats rise by supporting small businesses (05:30)
• Seth's business venture into Accountants Forward (08:25)
• Using quality content to help advance the accounting profession (10:00)
• Seth's journey from business journalism to AccountingWEB (11:30)
• How AccountingWEB found its purpose as a publisher (20:30)
• The transactional approach to customer relationships doesn't work anymore (25:00)
• The next big thing for accounting technology (30:20)