“Doing the right thing in every instance not only builds trust but reshapes the culture of your organization and your community.”

Resources Mentioned in This Episode:

• Doing Good Better by William MacAskill
• The Precipice: Existential Risk and the Future of Humanity by Toby Ord
• Built to Last: Successful Habits of Visionary Companies by Jim Collins and Jerry I Porras
• Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham
• B Corp Certification

Topics Discussed:

[00:00] Introduction
Rob introduces guest Alex Zalewski, co-owner of Infinite Possibilities Landscapes and Design, discussing the theme of overcoming growth constraints in the green industry.

[01:11] Alex’s Journey in Landscaping
Alex shares his family’s multi-generational history in landscaping, detailing how Infinite Possibilities was born from his experiences working with his grandfather and co-owner Rob.

[03:35] Core Services of Infinite Possibilities
Alex describes their focus on bespoke residential landscape design-build, along with a growing maintenance department.

[06:10] Growth Challenges in the Green Industry
Alex identifies rising project costs and managing client expectations as major challenges impacting growth.

[09:37] Transparency in Pricing
Alex explains how their website’s project portfolio includes pricing details to help clients understand budget expectations upfront.

[12:58] Charging for Design Work
Discussion on the benefits of charging for design work, including how it attracts clients serious about high-quality outcomes.

[15:46] Using High Anchors in Quotes
Alex shares his strategy of using high quote estimates in initial sales meetings to manage expectations effectively.

[19:39] Team Retention and Unique Benefits
Alex discusses the company’s innovative approach to team retention, including catered lunches, breakfasts, and cultural initiatives.

[24:17] Ripple Principle for Core Values
Introducing the 'Ripple' principle—Respect, Integrity, Professionalism, Positivity, Leadership, and Excellence—as a foundation for company culture and team recognition.

[27:29] Employee Engagement During Winter
Alex talks about keeping the team engaged during winter through training, project prep, and leadership development tasks.

[31:36] Future Initiatives and B Corp Certification
Infinite Possibilities’ commitment to becoming a B Corp, reflecting their dedication to people, planet, and profits, with a rigorous focus on sustainable practices.

[37:28] Wrap-Up and Book Recommendations
Alex shares inspiring books, including Doing Good Better and The Precipice, that influence his leadership approach in business and life.

Actionable Key Takeaways:

• Set Client Expectations Early: Use transparency in initial quotes and website project portfolios to align client expectations with actual costs.
• Invest in Your Team: Small but meaningful perks like daily catered meals and culture awards can significantly enhance team morale and reduce turnover.
• Charge for Design Work: Asking clients to invest in the design phase filters for those committed to quality outcomes, which leads to better projects and relationships.
• Anchor High in Initial Quotes: To avoid later negotiations and manage expectations, use an initial “high anchor” in cost discussions.
• Create a Values-Based Culture: Reinforce core values with regular recognition, employee-driven awards, and engaging events, which strengthens team alignment.