We’ve all heard the infamous David Ogilvy quote, “People don’t think how they feel, they don’t say what they think, and they don’t do what they say.”

There’s a wealth of research and countless examples that support this thinking. But what can we do as marketers to address the gap in what consumers say and what they actually do?

Listen to our recorded webinar featuring Will Hanmer-Lloyd, Head of Strategy at behave and Steve Brunt, Planning Director at The Behaviours Agency to find out how you can use behavioural science to effectively understand and influence consumers.

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