COVER Magazine

Bridging the Human and Technical Sides of Finance


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In an engaging discussion with Tony, Rudolph Geldenhuys, Financial Planner of the Year 2024, shares his journey and insights into financial planning. At just 33, Rudolph emphasises the importance of balancing the technical and human sides of money management. His goal is to help clients align their financial decisions with their personal purpose. Rudolph also touches on overcoming personal insecurities, the value of community, and the vital role of technology and teamwork in supporting his passion for client interaction. His message to young financial planners? Find your "why" and connect deeply with clients to make lasting impacts.

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COVER MagazineBy COVER Publications 100 (Pty) Ltd