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Bridging the Language Gap: How to Market to Diverse Audiences
Welcome to Funnel Visionaries: Real talk on perfecting the customer journey
Hosted by the one and only Konrad Sanders, this podcast dives into every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).
This week, Konrad chats with Jente Hirts, Regional Marketing Manager at AirPlus International. This ep is a big one – as they delve into how to bridge linguistic and cultural gaps in B2B marketing. How to adapt messaging for multiple buyer personas. And align marketing and sales under a customer-obsessed approach.
Obsessed? You will be.
In this episode, you’ll discover:
Why "speaking the customer’s language" is both literal and metaphorical
How to align content and comms across diverse personas
How AirPlus uses ABM to personalise at scale
What a pizza shop taught Jente about ideal customer profiles
Tune in for real insights, expert strategies, and tips to elevate your marketing game.
FIND OUT MORE ABOUT KONRAD SANDERS
Konrad Sanders is the Founder & CEO of world-famous content strategy and copywriting agency, The Creative Copywriter. With over 50,000 followers across LinkedIn and Twitter (ahem, “X”), a LinkedIn ‘Top Content Marketing Voice’ badge, and dozens of talks, webinars, and podcast appearances under his belt, he is the definition of a thought leader in the content marketing space.
Follow Konrad:LinkedIn: https://www.linkedin.com/in/konradsandersX: https://twitter.com/KonradSanders
FIND OUT MORE ABOUT JENTE HIRTS
Jente Hirts is Regional Marketing Manager at AirPlus International, leading demand gen and brand strategy across seven European countries. With a focus on multilingual content, account-based marketing, and sales-marketing alignment, she’s reshaping what corporate payments marketing looks like.
Follow Jente:LinkedIn: https://www.linkedin.com/in/jentehirts/
View all episodes
By The Creative CopywriterWelcome to Funnel Visionaries: Real talk on perfecting the customer journey
Hosted by the one and only Konrad Sanders, this podcast dives into every stage of the customer funnel, from TOFU (top-funnel) to AFFU (after-funnel).
This week, Konrad chats with Jente Hirts, Regional Marketing Manager at AirPlus International. This ep is a big one – as they delve into how to bridge linguistic and cultural gaps in B2B marketing. How to adapt messaging for multiple buyer personas. And align marketing and sales under a customer-obsessed approach.
Obsessed? You will be.
In this episode, you’ll discover:
Why "speaking the customer’s language" is both literal and metaphorical
How to align content and comms across diverse personas
How AirPlus uses ABM to personalise at scale
What a pizza shop taught Jente about ideal customer profiles
Tune in for real insights, expert strategies, and tips to elevate your marketing game.
FIND OUT MORE ABOUT KONRAD SANDERS
Konrad Sanders is the Founder & CEO of world-famous content strategy and copywriting agency, The Creative Copywriter. With over 50,000 followers across LinkedIn and Twitter (ahem, “X”), a LinkedIn ‘Top Content Marketing Voice’ badge, and dozens of talks, webinars, and podcast appearances under his belt, he is the definition of a thought leader in the content marketing space.
Follow Konrad:LinkedIn: https://www.linkedin.com/in/konradsandersX: https://twitter.com/KonradSanders
FIND OUT MORE ABOUT JENTE HIRTS
Jente Hirts is Regional Marketing Manager at AirPlus International, leading demand gen and brand strategy across seven European countries. With a focus on multilingual content, account-based marketing, and sales-marketing alignment, she’s reshaping what corporate payments marketing looks like.
Follow Jente:LinkedIn: https://www.linkedin.com/in/jentehirts/