After working together at TextNow, Raquel Alexander (CMO, Ex-Nav/EA/Shutterfly) and Evan Fein (CFO, Omnidian) learned exactly what it takes to build a strong CMO-CFO relationship. 

They sat down with Olivia Kory to discuss:

• How vulnerability and transparency built trust (2:49)

• The most important thing a CMO can do for a CFO (6:08)

• Why marketers need to act as owners (8:11)

• How Raquel and Evan aligned on metrics (10:11)

• What Evan wishes CMOs knew more about finance (14:21)

• What Raquel wishes CFOs knew more about marketing (16:28)

• How Raquel gets finance partners on board with incrementality (20:48)

• The moment Evan bought into incrementality (23:28)

• What not to do when operationalizing incrementality as a CMO (25:05)