"Don't be frightened to understand what the life of a creative marketer is, because that will help you be a better technology advisor."

How do we get different business tribes like tech and creative to learn more from each other?

Sarah Thomas, Group CMO of Capgemini, makes it her mission to do just that. In this episode of the XTech podcast she talks with Debbie Forster MBE about why bringing the tech and creative worlds together is so important, and why AI has an increasingly powerful role to play, especially in larger organisations.