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Brie Read: I built a £44m business with no investors—just WhatsApp.
In this episode of Tash Talks TV, Tash sits down with Brie Read, founder and CEO of Snag Tights, to discuss how a wardrobe malfunction on the streets of Edinburgh led to a £44 million business and a global community of customers.
Brie shares:
- How she uncovered a £6.8 billion broken market—where tights didn’t fit anyone properly
- Scaling Snag from a website built in a pub to a thriving global brand
- Why she refuses to take investment and how she built a business that puts people first
- How Snag operates 100% remotely—with no meetings, no emails, and everything run on WhatsApp
- Why fairness, sustainability, and ethical production are non-negotiable for Snag
From co-creating products directly with customers to breaking all the traditional business rules, Brie proves that success doesn’t have to follow the status quo.
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By Tash Courtenay-SmithIn this episode of Tash Talks TV, Tash sits down with Brie Read, founder and CEO of Snag Tights, to discuss how a wardrobe malfunction on the streets of Edinburgh led to a £44 million business and a global community of customers.
Brie shares:
- How she uncovered a £6.8 billion broken market—where tights didn’t fit anyone properly
- Scaling Snag from a website built in a pub to a thriving global brand
- Why she refuses to take investment and how she built a business that puts people first
- How Snag operates 100% remotely—with no meetings, no emails, and everything run on WhatsApp
- Why fairness, sustainability, and ethical production are non-negotiable for Snag
From co-creating products directly with customers to breaking all the traditional business rules, Brie proves that success doesn’t have to follow the status quo.