27: Bright, Shiny Objects (BSOs)

Bright shiny objects (BSOs) are what destroy our motivation, desire and drive to start our speech therapy private practice.  It’s seems like wherever we turn, BSOs are distracting us from our ultimate goal:  Start, grow and scale our very own speech therapy private practice.  Some of the more common BSOs are Facebook, email, Twitter and surfing the web.  In this episode, I talk about BSOs and ways to keep it simple so that we can create an offer that converts.  Without an offer that converts, you’re not in business.

In this episode:

01:38 – Thank you for the feedback

01:58 – Recording this episode in Hawaii (from the front porch)

04:36 – SOPs

05:48 – BSO – Be Careful

08:01 – The Basics: We need an offer that converts

08:48 – Accept Insurance

09:50 – Be Available

10:22 – Be Affordable

11:07 – Be Consistent

11:35 – The only solution to real growth is a team

We’ve got to keep it very simple, I’ve got to keep it simple and at its simplest form we need an offer that converts never forget that. An offer that converts, once you have an offer that converts that means you’ve got a customer and when you’ve got a customer you rants and repeat, you keep doing that over and over and over and at its simplest form we need an offer that converts.

[Commercial]

Well, Hello everyone! You’re listening to the Speech therapy Private practice Startup Podcast; this is episode number 27. My name is Kyle Meades and I’m a speech pathologist since 1993 and these podcasts are designed to help you improve your business and your life one podcast at a time.

Welcome back to the show everyone. Thanks again for reaching out to me via email and sending me all those questions. I hope you guys are getting valuable information. I say it at every single episode “Value is what you get in the absence of money”. And these podcasts are absolutely free for you and I hope that you guys are enjoying them. And if you’re getting that value please go to iTunes store and give me some feedback. I really appreciate all those five star feedbacks that are coming in. I know we have as of this episode we have 11 five star feedbacks and I really appreciate it. Skater check left one recently now. It was really nice. I appreciate that, and yeah it’s nice to have you guys out there and listening, and for those of you who are regular listeners, you’ll know that the audio quality is just a little bit different on this recording vs. the other recordings because all of the other recordings I think with the exception of one last year when I was in Australia, that quality was awful a little bit because I recorded that one in my hotel room there in Manly Beach Australia just right there north of Sydney.

This Podcast is being recorded in beautiful Oahu North Shore Hawaii and we come here every single year to the same exact place at the same exact time and we stay at this beautiful home that we rent in the same location every single year. It’s just a beautiful place here in Sunset Beach and it’s right there on the point and it’s just a wonderful family that we rent this house from. We started out renting this little batch on the back and it was about a six hundred square foot little batch, it used to be a tools shed and it was converted into a small apartment and they have this beautiful anti...