In this episode, we discuss the key takeaways from BrightonSEO San Diego 2024, exploring the latest trends and strategies shaping the future of SEO. We highlight the growing importance of human-centric content, shifting searcher behaviors driven by AI and zero-click searches, and how brand discovery is increasingly influencing search rankings.

We also discuss the role of Reddit in SEO, the significance of identifying content gaps, and the evolving search behaviors on platforms like Pinterest and Instagram. Bill Hunt shares insights on content strategy, stressing the need for engaging, shareable content and the importance of building an audience for long-term SEO success.

With AI playing a pivotal role, we explore how to use machine learning alongside human analysis for better ranking predictions and how businesses must adapt their SEO and content strategies to stay ahead. Bill Hunt also touches on the buyer journey, AI-generated content, and the future of AI search, offering advice on how companies can optimize their approach to global SEO and content creation.

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BrightonSEO San Diego 2024 Speakers:

►Daniel Russell

Talk Recording: https://www.youtube.com/watch?v=7lsekYSskcY

►Wil Reynolds

Talk Recording: https://info.seerinteractive.com/taking-action-from-digital-strategy-to-real-world-impact-2024

►Marcus Tober

Talk URL: https://us.brightonseo.com/talks/ai-overviews-llms-and-the-evolving-landscape-of-search-are-we-headed-toward-zero-clicks

►Nicolas Garfinkel

Talk URL: https://us.brightonseo.com/talks/keywords-arent-dead-its-just-complicated

►Rand Fishkin

Talk URL: https://us.brightonseo.com/talks/mythbusting-the-internet-a-datavisualized-journey-into-the-underbelly-of-how-web-use-has-changed___________________________________________

Hosts: Bill Hunt and Bill Scully

Full show notes: ⁠https://internationalwebmastery.com/international-web-effectiveness-podcast/episode-17-brightonseo-san-diego-2024-round-up/

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