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Welcome to Season 2 Episode 1.  We cover qualification, discovery, learning about the other human, listening....pain identification...something along the lines of the "I" in MEDDIC (for sales context)

We have a real conversation about the value of understanding the customer's pain without feeling Saley and making it feel like you're bringing the pain into the conversation. 


About the show:
Walt and Jason two technology sales veterans bring a fresh take for sales reps, execs, and founders in technology companies.  

Combining 50+ years of experience they cover topics that help you improve and entertain through conversations and relevant topics to the technology sales industry. 

www.allthatsalesystuff.com

www.allthatsalesystuff.com

www.allthatsalesystuff.com