At Rev: Ithaca Startup Works, part of the Center for Regional Economic Advancement at Cornell (CREA), Ken Rother helps entrepreneurs launch physical product startups through his role as director and hardware programs lead. He joins host Chris Wofford in this episode of the Cornell Keynotes podcast from eCornell to offer guidance on bringing a physical product to market – from developing a prototype to securing investors.  

Listen and learn how to:

• Understand whether you are solving a real customer problem
• Use the Business Model Canvas
• Find maker spaces and incubators
• Plan and build “looks like” and “works like” prototypes
• Separate the processes of prototyping and manufacturing
• Identify the best partners for product reproducibility
• Strategize for product distribution and marketing
• Seek funding and de-risk your product for investors

Rev: Ithaca Startup Works supports every kind of startup, including those focused on hardware and physical products. Explore Rev’s programs and services to help you launch and grow your product startup, including this summer’s Prototyping Hardware Accelerator.

Bookmark these resources on entrepreneurship, product development and product management curated by Ken Rother and learn more in his Product Development certificate program from eCornell.

CREA is a division of Research & Innovation at Cornell.

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