In this episode of Bits of Signum, Angela and Eliza are joined for the second time on the show by Yon Raz-Fridman, Founder and CEO of Supersocial. During the conversation they discuss the shifting behaviors and locations of the youngest generations, building brand experiences on the 3D internet, the difference between brands and IP and how they should operate differently on platforms like Roblox, Epic Games second party strategy and entire company flywheel, and much more!

Yon Raz-Fridman is the Founder and CEO of Supersocial, a metaverse company operating as a cutting-edge studio and next-generation agency, developing, producing, and publishing world-class games, experiences and brand worlds on Roblox and other emerging platforms. 

Yon has his own podcast and newsletter, Into the Metaverse, where he is a leading industry voice on all things metaverse, 3D gaming, and beyond. The mission of Into the Metaverse is to help you understand what the metaverse is, how it will impact your life, and what opportunities it unlocks. If you are a marketer, entrepreneur, investor or simply a curious professional, definitely check out Into the Metaverse.

Follow Yon: LinkedIn | Twitter

Chapters:

Introduction (00:00)

Welcoming Yon (01:57)

Yon and Supersocial Background (04:01)

Shifting Modalities of Behavior in Youth (07:36)

Brand Building on the 3D Internet (11:16)

Users Perception of Brands and Ads (19:56)

Difference Between Brands and IP (29:46)

Epic Games’ Second Party Building Strategy (31:51)

Too Many Strategies or Incredible Flywheel (37:56)

Maintaining a Developer Community for Decades (51:28)

Supersocial’s 2024 Plans (54:34)

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Signum Growth operates at the intersection of mass market culture and new economies that are bubbling up in new digital communities. Areas of expertise include video gaming, entertainment, digital payments, blockchain protocols, AI and social media. The firm believes that emerging technologies will continue to be born in games and that ‘gaming’ will reach an increasingly broader swath of people, until it is simply known as entertainment. The firm focuses on creators and developers who are moving to the front of the line, where they will garner a greater slice of value creation. Signum Growth comprises Signum Growth Capital, a FINRA-registered broker dealer founded in 2018, licensed in M&A, capital raising, and public markets, and Signum Growth Advisors, the firm’s investment business. 

Learn more about Signum Growth Capital here.

Follow Angela: LinkedIn | Twitter 

Follow Keshav Holani, Signum Growth Gaming Analyst: LinkedIn | Twitter 

Learn more about Visible Realms here.

Follow Eliza: LinkedIn | Twitter