In this powerful episode we sit down with Malin Frithiofsson, Co-Founder & CEO of Daya Ventures - the world’s first FemTech venture studio built to close the gender health gap.

Malin brings an unfiltered, deeply human perspective to the conversation, sharing how frustration with the tech industry’s obsession with “non-problems” pushed her to build a model that actually moves the needle in women’s health. Through evidence, community, systemic thinking, and fierce emotional commitment, Daya is redefining what innovation in FemTech should look like.

💡 Inside the episode:
• Why real innovation in women’s health isn’t born from “eureka moments”
• The Daya method: 2-month interventions, 600 experts, and radical problem-first startup creation
• The emotional reality of “killing” ideas — and why it’s necessary
• The creation story of Glimmer: the startup tackling childbirth fear, trauma, and its massive societal costs
• How insurers, employers, and health systems become FemTech’s biggest customers
• Why founders need both data and emotional attachment to survive the FemTech journey
• What true impact looks like when women’s health becomes the center, not the afterthought

Malin also opens up about her own traumatic birth experiences, postpartum depression, and how solutions like Glimmer could have changed everything — a raw, honest reminder of why FemTech matters.

This conversation is a masterclass in building startups that matter - insightful, emotional, practical, and full of hard-earned wisdom.

If you’re a FemTech founder, investor, builder, or anyone passionate about women’s health, this episode is required listening.