Companies can put their information to work by teasing out novel patterns, driving productivity, and creating new solutions. In an increasingly customer-centric world, the ability to capture and use customer insights to shape products, solutions, and the buying experience as a whole is critically important. Research tells us that organizations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. Customer data must be seen as strategic.Amit Mudgalhttps://www.linkedin.com/in/amitkmudgal/The Data Standardhttps://datastandard.io/https://www.linkedin.com/company/the-data-standard/