Nicole is excited to welcome one of the leading women in technology to the show this week, Jessica Naziri. Jessica is the founder of TechSesh, a lifestyle blog with a mission to bring tech to women, and women to tech. Jessica talks about her impressive career in branding, marketing, journalism, and now industry leader and connector. She shares the inspiration behind starting TechSesh, her advice for companies looking to get their product featured, her thoughts on influencer marketing vs. traditional PR, some great e-mailing and follow up strategies, and a few of her PR pet peeves that will help set you up for success.