<p>Ken Tomita, co-founder and CEO of <a href="https://grovemade.com/" rel="nofollow">Grovemade</a>, joins the podcast to talk about how they bring humanity to product by understanding their customers on a personal level; how they leverage the four levels of customer engagement; and how he thinks financial institutions can expand beyond the commodity market.</p>

Ken Tomita, co-founder and CEO of Grovemade, joins the podcast to talk about how they bring humanity to product by understanding their customers on a personal level; how they leverage the four levels of customer engagement; and how he thinks financial institutions can expand beyond the commodity market.

<p>Ken Tomita, co-founder and CEO of <a href="https://grovemade.com/" rel="noopener noreferrer">Grovemade</a>, joins the podcast to talk about how they bring humanity to product by understanding their customers on a personal level; how they leverage the four levels of customer engagement; and how he thinks financial institutions can expand beyond the commodity market.</p>

Bringing Humanity to Product: The Grovemade Story

What distinguishes a “typical” credit union from one that is truly remarkable? Find out in our monthly podcast. The Remarkable Credit Union explores the intersection of marketing and impact in the credit union movement.

Each month we interview trailblazers in the credit union movement to help you:

Reframe how your market your credit union. (Hint: Relationship building comes before automation and AI.)

Learn how to identify and pursue your true core and differentiators. (Hint: they’re not great service and competitive rates.)

Think about how to “innovate differently.” (Hint: Innovation doesn’t have to mean fintech.)

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What distinguishes a “typical” credit union from one that is truly remarkable? Find out in our monthly podcast. The Remarkable Credit Union explores the intersection of marketing and impact in the credit union movement. Each month we interview trailblazers in the credit union movement to help you: Reframe how your market your credit union. (Hint: Relationship building comes before automation and AI.) Learn how to identify and pursue your true core and differentiators. (Hint: they’re not great service and competitive rates.) Think about how to “innovate differently.” (Hint: Innovation doesn’t have to mean fintech.)

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Bringing Humanity to Product: The Grovemade Story

Bringing Humanity to Product: The Grovemade Story

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