This 104th episode of LetsTalkSports with Sid Deshmukh features sports marketing ninja, the guy who is getting Sports in India on track with his venture, India on Track, Vivek Sethia.  

Vivek is a seasoned sports industry leader who has worked across cricket (IPL), basketball (NBA), baseball (MLB) and football (EPL & LaLiga) on commercial side as well as grassroots development side.   

India on Track (IOT) has been set up to inculcate a culture of sport amongst the youth and create a platform to learn and participate in various disciplines.  

Vivek spoke to us about the how IOT's 3 tier sports development model for India and how sports and education goes hand in hand towards making India a sporting nation.  

#LetsTalkSports with Vivek Sethia