Becc Holland, head of sales development at Chorus.ai, is so passionate about sharing her successful personalization methodology with SDRs that she’s created a video series called Flip the Script to do just that. Becc and Jeremey explore her ideas about the predication of great emails, why she doesn’t necessarily view LinkedIn as a place to prospect, and how psychographic principles can bring integrity back to sales. Visit SalesLoft.com for show notes and insights from this episode.