Today I welcome Bill Gaule to the show, the SEO director and co-founder of SERPSculpt, a B2B SEO and content marketing agency.

In this talk, we'll discuss:

- Different ways to create original content that ranks

- How to blend copywriting with SEO

- How to start with strategy at the beginning of an SEO engagement

- Where SEO and AI might be heading in the next few years

- Irish food vs Colombian food

- Common mistakes B2B companies need to avoid with their SEO