Elements of Community

Bringing People Together to Refine their Craft & Advance their Career


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Today on Elements of Community, Scott Wilder joins us and explores why communities matter and how they can foster growth. He attributed forming meaningful connections with others as a major factor in fostering individual development; knowledge-sharing strengthens skillsets while offering fresh perspectives to progress one's career endeavors!

Scott has dedicated the past 25 years of his life to working in tech companies, and now, with Base as head of the Community Advocacy Resources and Education (CARE) team, he is on a mission to raise the bar in customer marketing automation.

Community means more than just helping people with product questions or how-to’s. It is also nurturing their craft and accelerating growth in their career paths. To help make this goal a reality, Scott created the CLG campus. This space serves as an open-source resource center where practitioners can share courses and host office hours and live sessions to educate one another on customer-led growth initiatives in groups.

In this way, Scott hopes to create an environment where individuals from customer-facing roles can come together and learn from one another while working towards bettering each other's skillset to propel them forward in their careers.

Other subjects we covered on the show:
  • Scott discussed the importance of having a common purpose and that having a goal is key to bringing people together in a community.
  • He also recommends entrepreneurs or small businesses take an inventory of what's working and what's not every 30 days in order to pivot quickly if needed.
  • Additionally, he suggests considering the addressable audience size when launching a new initiative in order to ensure success.
  • Scott emphasizes the importance of loving who you work with by focusing on finding people who align with your values and mission statement during job searches or hiring processes.
  • Lastly, Scott answers the curveball question—what are the things we should be thinking about in terms of where community is headed this year and next?

AND MORE TOPICS COVERED IN THE FULL INTERVIEW!!! You can check that out and subscribe at https://pbp.li/eoc33.

If you want to know more about Scott Wilder, you may reach out to him at:


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Elements of CommunityBy Lucas Root