On this week's episode of Content That Grows, Nate is joined by Alli Tunell, Director of Strategy at Sweet Fish, who talked about her approach to modernizing the content playbook.

In this episode, Alli shares why she believes there is a genuine desire for a change from the old content playbooks, how the team at Sweet Fish uses a podcast-forward approach to lay out the overall content strategy, and how to approach podcast experimentation.

Key moments in the conversation:

5:50 - What's causing people to adapt their content playbooks

9:00 - Talking trend predictions

11:00 - Pushing companies to go beyond the basic interview podcast

13:20 - Approaching podcast experimentation

25:45 - Stop letting AI create your ToFu content