IBF on Demand sponsored by Arkieva. Learn about Swiftcast, Machine Learning Enabled Demand Forecasting from Arkieva: http://bit.ly/swifcast

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What is predictive analytics and how does it work? I bring in Eric Siegel to help answer that question because two Eric's are better than one! He is author of the bestseller, 'Predictive Analytics, The Power To Predict Who Will Click, Buy Lie Or Die', former Columbia University professor, founder of Predictive Analytics World, and rapper (seriously!). Demand planning will become the home of predictive analytics, so let's get ready for it now.

05:00 What is predictive analytics?
06:00 The overlap between forecasting and predictive analytics.
07:13 Why are predictive and analytics revolutionizing business?
09:20 Is predictive analytics as complicated as it sounds?
11:30 How machine learning works.
13:25 Logistic regression.
15:33 Big Data and training data.
15:58 Finding the right predictive model.
20:20 Ensemble models and the wisdom of averages.
23:10 Uplift modeling/persuasion modeling to create the future.
27:15 How to gain knowledge in predictive analytics.
33:00 My new book on predictive analytics (coming soon!).
34:35 Arkieva's Swiftcast.

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