In this episode of the Women in Social Listening and Insights podcast, host Jackie Cuyvers speaks with Malena Roche, founder of Ignited Insights. With a background in linguistics, Malena has successfully navigated the world of social intelligence, honing her expertise in digital insights and strategy by working with a range of data sources including social media, search and surveys. They delve into Malena's distinctive path in the field, the key skills needed for success and the influence of cultural differences on research approaches. Malena also shares her passion for problem-solving and explores the evolving role of AI, machine learning and social intelligence in areas such as product development and tracking consumer trends. Listen in for her thoughts on the future of social listening, recommended resources for staying current and her advice for those looking to enter this fast-growing field.