Get an "inside look" at the decisions and the planning that led to one of the most successful franchise startups in MLS history! In this frank interview with the Executive Vice President and CRO of Minnesota United FC, you'll discover how and why they set the odd goal of 11,842 season tickets for their opening match at Allianz Field, how they reached that goal, and how Bryant Pfeiffer has made his mark throughout his career in sports with unorthodox creative ideas and solutions, including the MLS National Sales Center in Blaine, MN, and the "cockroach" that sold hundreds of group tickets for the Minnesota Timberwolves.

Learn more about your ad choices. Visit megaphone.fm/adchoices