The education industry is changing dramatically, but many traditional institutions are stuck in the past. Their marketing materials and enrollment processes have not been updated to accommodate Generation Z. Instead of relying on their reputations to drive enrollments, institutions must evolve to prove that they understand the needs of their students. After all, nothing turns off a prospective student more than a university that apparently believes it’s still catering to Generation X. 

 

In today’s episode, we’ll cover: 

 

- Why traditional institutions cannot afford to resist change

 

- The biggest problem with traditional lead forms and applications

 

- How marketers can prepare for the AI takeover

 

This week, I spoke to Jim Fong, who is the Chief Research Officer at the University of Professional and Continuing Education Association (UPCEA). For most of his career, Jim was an analyst who studied data from the past. Over the past five years, however, his attention has shifted towards the future, and how higher education will be affected by the next economy. Today, much of Jim’s work involves sounding the alarm for traditional institutions who have yet to make the connection between user experience and enrollment growth.