Let’s face it: the agave spirits market is crowded. So, if you are looking to bring out a new tequila, you’ve really got to stand out. 

Casa Obsidiana, a brand that was released at the end of last year, is looking to do that on several fronts. 

By incorporating elements of modern art, heritage, and liquids substantially transformed by wine cask ageing, the brand is looking to make its mark on the ultra-premium market. 

But the promises of all those elements are a lot to live up to. 

We talk to co-founder Jean-Charles Boisset about yeast strains, barrel regimes and what it takes to cut through the noise.