In this episode of Branding Done, host Dave O’Hearns is joined by Henry Compton, Motion Designer at Dawn, to explore how animation has become one of the most powerful tools for modern brand storytelling.

From social-first motion graphics to immersive brand films, Dave and Henry unpack how animation can elevate your brand beyond static design- helping you communicate ideas faster, connect emotionally, and stand out in crowded digital spaces. They share real-world examples, behind-the-scenes insight from Dawn projects, and practical advice on using motion effectively across websites, campaigns, and social platforms.

You’ll learn:

• Why animation builds stronger emotional connections than static visuals
• How motion design brings clarity to complex ideas
• Where brands go wrong when using animation — and how to avoid it
• How to use movement to reinforce brand personality and tone
• What the future of motion design means for marketers and business owners

Whether you’re a brand manager, marketer, founder, or creative, this episode will give you a fresh perspective on how motion can transform your brand from being seen… to being remembered.