I had a Zoom call with a representative of a major software development company today. With the pandemic and wanting to be cautious, Zoom calls are becoming commonplace in my everyday ministry schedule, and this was one of many I’ve had over the past year.

The sales rep made a tremendous presentation. He did a superb job of showing me all the bells-and-whistles his company’s product had and told me how it would help improve my workflow and time management. He told me what was wrong with the software I was currently using and how his software could take care of each and every one of them, without exception, and give me, and I quote, “more bang for the buck,” and told me that I would be smart to sign up immediately and be foolish if I didn’t.

I have to admit that I was impressed by all he showed me about his product, and he almost convinced me to sign on the dotted line. The only problem was, the one thing he failed to show me, the one thing he lacked in his entire hour-long presentation that I really wanted to see more than anything, was passion…a passion for, and belief in, what he was trying to sell me.

Well, needless to say, he didn't make the sale. After all, if he doesn't have a passion and belief in what he's selling, why should I?

When our meeting was over, I began to think that maybe that's why so many of us are ineffective as we share our faith with others. People always want and need to see our passion and a belief in what we're sharing with them! When they don’t, it’s highly unlikely that they’ll believe what we’re sharing or want what we have.

Today, I’ll be addressing one of the things that, sometimes, makes even the most seasoned believer uncomfortable, but is one of the things we’re commanded by God to do. Stay with me as we discover together the hows and whys of Bringing Your Friends and Family to Jesus, on this episode of Living Lite Today.