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Boy Howdy. The Boys are back, and they got beef... or liver with a fitness influencer. They're kicking off the first episode in the new studio with a critical discussion of what it means to be an effective marketer, who is wearing a cap, and how they plan to bring the Texish message to as many people as possible. Even if they have to eat massive amounts of animal parts to do it. Fire up your cast iron, cuz this one is comin in hotter than a West Texas dirt storm. Giddy up!