Britain is booking Britain. 🇬🇧📈

The staycation numbers this summer are hard to ignore:

☀️ 61% of Brits say they're MORE likely to holiday at home this year — 25+ million going domestic
🌊 Booking.com search surges: Morecambe +106%, Carnforth +86%, Exmouth +76%
💷 Average holiday budget: £1,526 — and a third plan to spend MORE than usual
🤖 Vrbo said this week it's using AI on booking data to localise summer campaigns

Notice where the growth is: not London. Not the capitals. The coast and the countryside.

For operators, that's the opportunity — secondary markets with thinner competition, cheaper stock, and guests hunting value you can actually win on.

The British seaside is quietly becoming this summer's best growth market.

Where are your bookings surging?